Post by account_disabled on Feb 17, 2024 3:49:18 GMT -5
Even though many millennials own a computer , the most immediate digital connectivity is through the mobile phone, where they spend around 4 hours a day, compared to the connection time from the desktop, which is approximately half an hour. 1. Mobile as a marketing tool For this reason , marketing aimed at generation Y must begin in their hands : on mobile. But we cannot stop just knowing that we can reach them through mobile phones, we must find a way to go further and connect with them. Know which applications are most used by millennials and which websites pique their interest. To begin, we will tell you that the applications where you will always find a connected millennial are: TEST How much do you know about marketing? Channels, metrics, tools, digital marketing methodologies.
.. Test yourself with this test! (it won't take you more than 3 minutes). Take the phone numbers data test! FREE classes What would it be like to take one of our master's degrees? The best thing is that you try it yourself with these totally FREE classes! Sign up and live the experience of being part of the business school that has put the traditional educational model in check. See free classes! Facebook. Instagram. . Youtube. Snapchat. TikTok. Thread. If you find an ad in the right place, a millennial will be willing to interact with it. This happens because people who are connected to their mobile phone tend to be more active in researching the products they are looking at, and they even buy them more quickly than if they saw the advertisement on another medium such as TV.
2. The value of the brand Another very important aspect for marketing aimed at the millennial generation is the value that the brand of the product or service they are purchasing represents. Perhaps the influence of the 2008 economic crisis is decisive in this case, since for a millennial spending indiscriminately is not in their principles: the brand must be in accordance with the money they worked so hard to earn. Therefore, the message must be aligned with the brand values, the product image and the needs of the millennial... it must resonate with them as much as possible. For many millennials the values that resonate include: Environmental impact. Health & Wellness.
.. Test yourself with this test! (it won't take you more than 3 minutes). Take the phone numbers data test! FREE classes What would it be like to take one of our master's degrees? The best thing is that you try it yourself with these totally FREE classes! Sign up and live the experience of being part of the business school that has put the traditional educational model in check. See free classes! Facebook. Instagram. . Youtube. Snapchat. TikTok. Thread. If you find an ad in the right place, a millennial will be willing to interact with it. This happens because people who are connected to their mobile phone tend to be more active in researching the products they are looking at, and they even buy them more quickly than if they saw the advertisement on another medium such as TV.
2. The value of the brand Another very important aspect for marketing aimed at the millennial generation is the value that the brand of the product or service they are purchasing represents. Perhaps the influence of the 2008 economic crisis is decisive in this case, since for a millennial spending indiscriminately is not in their principles: the brand must be in accordance with the money they worked so hard to earn. Therefore, the message must be aligned with the brand values, the product image and the needs of the millennial... it must resonate with them as much as possible. For many millennials the values that resonate include: Environmental impact. Health & Wellness.